ESTRATEGIAS DE COMUNICACIÓN PARA LA OPTIMIZACIÓN DEL SECTOR ELÉCTRICO: CASO DE DISTRIBUCIONES ELÉCTRICOS ITALIA S.A.S

Abstract

We based and directed this study exactly on the application of strategic communication in the electricity sector, focusing on detailed organizational diagnoses. The methods included document analysis, interviews with key personnel and surveys, these were conclusive, where areas of improvement in internal and external communication were highlighted where gaps in the perception of the organization were revealed. After the study based on the DOFA method, the results and strategies direct us to the construction of a proposed communication plan that addresses the solution to the aspects that cause failures, we also seek to promote the coherence and application of the messages, highlighting the commitment of employees in order to create an optimal work environment for good development, thus guaranteeing one of the points of organizational success. We conclude the importance of the study and application of strategic solutions from communication in the management of the energy sector, emphasizing its positive impact on organizational performance