Modelo De Gestión De Emprendimiento Para La Creación E Impulso De Empresas De La Industria Creativa En La Universidad Autónoma Del Caribe

Abstract

The structure of an entrepreneurship management model is carried out for the creation and promotion of companies in the creative industry at the autonomous university of the Caribbean, starting with a survey to find out the current situation of the university's entrepreneurs using a Google form, Then a benchmarking is carried out taking as a reference the racking of the best business incubators and accelerators in the university sector, the factors that according to their characteristics are viable to apply in the autonomous university are taken and the structure of the management model is created. of entrepreneurship, then a form is designed so that experts in entrepreneurship and management systems evaluate the viability of establishing the model in the Autónoma del caribe university.