La tendencia Fast Fashion o moda rápida es una novedad entre las grandes marcas del mundo de la moda, la cual consiste en cambiar la oferta de sus tiendas de ropa cada quince días, surtiéndola de nuevas colecciones en lapsos de tiempo muy breves y con precios asequibles al consumidor, lo que permite llegar a un público más amplio. Las consecuencias devastadoras para el planeta de esta tendencia de moda, se incrementa con la realización de procesos de acabados textiles, de gran impacto negativo en el agua del planeta.
Abstract: Fast fashion is a new tendency between biggest world fashion marks. This one consists in changing their cloth shop offer every fifteen days, with a stock of new collections in less time than they usually use do it before. The fashion periods were known as spring - summer or the autumn - winter collections. Now they have been rethought to a changeable fashion. New products are taking place with more frecuency, at a more obtainable price to the consumer, which allows to a wider public to come. This fashion tendency produces critical and hurt consecuences in our planet and these consecuences had been increasing by the textile industry processes impact on the water resources. This article aims to think and analyze the problems growing up destroying our natural resources.