Communication determinants for the development of markets that target the young men of Villavicencio, Colombia /

Otero Gómez, María Cristina; Giraldo Pérez, Wilson; Giraldo Pérez, Iván Darío

dc.contributor.author	Otero Gómez, María Cristina
dc.contributor.author	Giraldo Pérez, Wilson
dc.contributor.author	Giraldo Pérez, Iván Darío
dc.date.accessioned	2016-08-19T19:31:38Z
dc.date.available	2016-08-19T19:31:38Z
dc.date.issued	2016
dc.identifier.citation	Otero Gómez María C.; Giraldo Pérez Wilson.; Giraldo Pérez Iván D. (2016) Communication determinants for the development of markets that target the young men of Villavicencio, Colombia. Revista Encuentros, Universidad Autónoma del Caribe, Vol. 14-02, pp. 15- 24 DOI: http://dx.doi.org/10.15665/re.v14i2.787	es
dc.identifier.issn	2216-135X Versión Web.
dc.identifier.issn	1692-5858
dc.identifier.uri	http://hdl.handle.net/11619/2095
dc.description.abstract	This research4 aims to identify communication factors that help in the development of markets for young people. To accomplish this, we use instrumental variables that closely relate to communication with young people from Villavicencio: direct marketing, promotion, sales, public relations, advertising and digital media. Using SPSS, we present data in two blocks. The first corresponds to the analysis of all the young people in the city while the second makes a comparison between young people from low socio-economic level with those in medium to high levels..	es
dc.description.sponsorship	Universidad Autónoma del Caribe.	es
dc.language.iso	en	es
dc.publisher	Universidad Autónoma del Caribe.	es
dc.relation.ispartofseries	Vol. 14 No. 02. Julio / Diciembre de 2016 • P. 15 -24;
dc.subject	Communication	es
dc.subject	Segmentation	es
dc.subject	Hierarchy	es
dc.subject	Positioning	es
dc.title	Communication determinants for the development of markets that target the young men of Villavicencio, Colombia /	es
dc.title.alternative	Elementos de la comunicación que ayudan al desarrollo de mercados juveniles en Villavicencio, Colombia /	es
dc.title.alternative	Fatores de comunicação que promovem o desenvolvimento de mercados entre os jovens de Villavicencio /	es
dc.type	Article	es