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Communication determinants for the development of markets that target the young men of Villavicencio, Colombia /

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dc.contributor.author Otero Gómez, María Cristina
dc.contributor.author Giraldo Pérez, Wilson
dc.contributor.author Giraldo Pérez, Iván Darío
dc.date.accessioned 2016-08-19T19:31:38Z
dc.date.available 2016-08-19T19:31:38Z
dc.date.issued 2016
dc.identifier.citation Otero Gómez María C.; Giraldo Pérez Wilson.; Giraldo Pérez Iván D. (2016) Communication determinants for the development of markets that target the young men of Villavicencio, Colombia. Revista Encuentros, Universidad Autónoma del Caribe, Vol. 14-02, pp. 15- 24 DOI: http://dx.doi.org/10.15665/re.v14i2.787 es
dc.identifier.issn 2216-135X Versión Web.
dc.identifier.issn 1692-5858
dc.identifier.uri http://hdl.handle.net/11619/2095
dc.description.abstract This research4 aims to identify communication factors that help in the development of markets for young people. To accomplish this, we use instrumental variables that closely relate to communication with young people from Villavicencio: direct marketing, promotion, sales, public relations, advertising and digital media. Using SPSS, we present data in two blocks. The first corresponds to the analysis of all the young people in the city while the second makes a comparison between young people from low socio-economic level with those in medium to high levels.. es
dc.description.sponsorship Universidad Autónoma del Caribe. es
dc.language.iso en es
dc.publisher Universidad Autónoma del Caribe. es
dc.relation.ispartofseries Vol. 14 No. 02. Julio / Diciembre de 2016 • P. 15 -24;
dc.subject Communication es
dc.subject Segmentation es
dc.subject Hierarchy es
dc.subject Positioning es
dc.title Communication determinants for the development of markets that target the young men of Villavicencio, Colombia / es
dc.title.alternative Elementos de la comunicación que ayudan al desarrollo de mercados juveniles en Villavicencio, Colombia / es
dc.title.alternative Fatores de comunicação que promovem o desenvolvimento de mercados entre os jovens de Villavicencio / es
dc.type Article es


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  • Encuentros [207]
    Revista de la Facultad de Ciencias Sociales y Humanas

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